Wet’N’Wild is a globally recognized makeup brand, iconic, accessible, and proudly rooted in everyday beauty. With over 40 years of history, it’s known as “everybody’s first makeup,” offering quality at an affordable price point.
In 2020, Underline Studio developed a bold campaign to relaunch Megalast, one of the brand’s most iconic products. Collaborating with Underline and Paul Weeks, SOM DOS created a dynamic commercial that brought fresh energy to a cult favorite while staying true to Wet’N’Wild’s inclusive, high-impact style.
