Wet n Wild is a wildly popular global makeup company—as iconic as it is accessible. Over its 40-year history, the company has established its reputation of being “everybody’s first makeup,” and continues to produce quality makeup at an affordable price point. Underline Studio designed several campaigns for new and long-beloved products, elevating the design while retaining its essential popular appeal. In collaboration with Underline and Paul Weeks, SOM DOS created this dynamic commercial to help launch Megalast in 2020, one of the most emblematic products by Wet n Wild.
