The Little Black Bottle Reveal –

Known for redefining the standards of modern skincare, Eighth Day introduced The Little Black Bottle in summer 2024, an advanced formula designed to elevate daily rituals with maximum impact in minimal form.

Under the creative direction of Paul Weeks and video direction by Pablo Rausell, SOM DOS produced a sleek and captivating commercial tailored for social media. Sophisticated, focused, and rich in detail, the piece highlights the product’s refined identity while reinforcing Eighth Day’s commitment to science, beauty, and design-forward storytelling.

2024

Category: Advertising, Video Direction, Video Editing & Postproduction
Client: Eighth Day
Production Company: SOM DOS Studio
Creative Direction: Paul Weeks
Video Direction: Pablo Rausell
Editing & Postproduction: SOM DOS Studio