In 2022, Massimo Dutti reaffirmed its commitment to design excellence with the creation of two custom typefaces by Iñigo Jerez (Extratype), under the impeccable creative direction of Óscar Germade. Recognizing the power of typography in shaping brand identity, this project marked a significant milestone for the fashion house. SOM DOS collaborated with Germade to develop a dynamic motion series that showcases the expressive range and elegance of both typefaces.
