Mango New Brand –
Mango New Brand –
When Mango set out to redefine its visual identity, it wasn’t just about a new look, it was about capturing the essence of a brand in motion. At the heart of the transformation: two custom typefaces designed to carry Mango into its next chapter.
SOM DOS was invited to translate this vision into motion. The result is an animated piece that moves with confidence and grace, playful, elegant, and unmistakably Mango. A celebration of design, rhythm, and the quiet power of typography at work.
2025
Category: Storytelling, Motion Graphics, Video Editing
Client: Mango
Agency: SOM DOS Studio
Creative Direction: Oscar Germade
Motion Graphics Direction: Pablo Rausell