In the summer of 2019, LCBO launched Cheers to Summer, its first large-scale campaign spanning subway, street displays, and social media. Developed by lg2, the campaign featured a vibrant mix of motion content designed to capture the season’s energy.
SOM DOS partnered with lg2 to create a series of animated ads displayed across Yonge-Dundas Square, Pattison screens, and digital platforms including Instagram, Facebook, and YouTube. These motion pieces became the visual heartbeat of the campaign, helping define its presence across the city and online.
