In early 2023, Eighth Day introduced The Intense Moisturizer, a standout addition to their high-performance skincare line. This LA brand, known for their innovative approach and growing influence across North America, entrusted SOM DOS to bring the launch to life. Under the creative direction of Paul Weeks and video direction by Pablo Rausell, we produced a visually rich, high-impact commercial that speaks to the product’s sophistication and strength.